Wonderwood is a first Ukrainian company creating hand-made wooden toys and interior decor for kids.
The task was to create branding strategy emphasizing company uniqueness to set them apart from competitors.
I started visual identity work with deep research of the Wonderwood brand metaphors and attributes. There are four main attributes of the brand and I had at least two descriptions for each:
toy - intellect, development,
children – joy, carelessness,
wood – warm, wisdom,
decor – cosiness, help.
Those abstract concepts embodied into one character – elephant, the wisest and sensitive animal, caring parent.
toy - intellect, development,
children – joy, carelessness,
wood – warm, wisdom,
decor – cosiness, help.
Those abstract concepts embodied into one character – elephant, the wisest and sensitive animal, caring parent.
The target audience of Wonderwood are parents so I chose circle as logo design form – it symbolizes integrity, protection
and positive beginning.
I picked out mauve color, color of wistfulness and sentimentality.
Also I decided to bring a little magic into the logo.
I made the ear in a moon form and expand this idea to the night sky in identity.
As a result the logo is simple, modern and memorable.
Wonderwood brings fairy-tale for moms and their children.
thank you!
